As one of the major events in China, the 2022 Beijing Winter Olympic Games provides an important historical opportunity for the development of China's international communication capacity. Tong Qingyan, professor of the School of Media and Communication of Shanghai Jiao Tong University, continued to follow the National Key R&D Program of the Ministry of Science and Technology, "Research and Application Demonstration of Global Communication Service Platform for Beijing Winter Olympics" (2020YFF0305300). The project team has developed "Multilingual Global Communication Service Platform Based on 5G for Winter Olympic Events and Chinese Culture ", studying the management experience and analyzing the media trend of Beijing Winter Olympics, providing support for the Winter Olympic Organizing Committee accordingly.

Guided by the promotion of the deep integration of the global communication service of Winter Olympic Games and the "fantastic, extraordinary and excellent" hosting concept of Beijing Winter Olympics，the project team has developed and built a cross domain and multilingual communication service platform for Winter Olympic Games and Chinese culture, and created a "Winter Olympic Story" portal to introduce the Beijing Winter Olympic Games and Chinese culture to the world in 28 languages. The platform solves key scientific problems such as multimodal content representation and semantic association of Winter Olympic event Information, constructs a multilingual and multimodal resource database for the global communication of Winter Olympic events and Chinese culture. The data collection now covers more than 140 countries and regions around the world, with an average daily increase of more than 100,000 data records regarding the Winter Olympics，and the total records regarding Chinese cultural is over 50000.

As the Winter Olympics enters "Beijing time", the project team gives full play to advantages of various cooperation units, actively explores and innovates service forms. Relying on the strong data collection and analysis capabilities, this project team with experts from language studies, science and technology, soft science, management and public security has accurately studied the management experience and analyzed the media trend of Beijing Winter Olympics, telling a wonderful, excellent and extraordinary Winter Olympic stories with science and technology.