Culture-driven Approach for Sustainability: Global Practices in the Cultural and Creative Industries

Course Overview

Course Title: Culture-driven Approach for Sustainability: Global Practices in the Cultural and Creative Industries

Relevant SDGs: Goal 3: Good health and well-being; Goal 5: Gender equality; Goal 11: Sustainable cities and communities; Goal 13: Climate action

Credit(s): 2 credits

Course Description:

The course centers on the synergy between culture and creative industries and the United Nations Sustainable Development Goals (SDGs) through a culture-based approach. It prioritizes the intersection of culture, creativity, and sustainability. The course's main goals are to explore, understand, and leverage culture as a driving force for the SDGs, with particular emphasis on four frontier areas intervened by cultural actions, including gender equality, social wellbeing, climate change and community transition. 

Students can expect an interdisciplinary approach, featuring expert lectures, case studies, and group discussions, to provide insights into the latest theoretical concepts, industry practices, and public policies. The course also includes a module dedicated to Chinese studies, encouraging international academic exchange and knowledge sharing.

By offering team-based practical exercises that employ design thinking methodologies, the course inspires students to apply culture-based approaches to real-life challenges. The primary goal is to cultivate an international perspective and critical thinking on global issues, enhance language and organizational collaboration skills, and foster abilities in international academic exchanges.

The course emphasizes the urgency of leveraging culture for sustainability. It recognizes the power of culture in fostering individual and collective well-being, challenging gender norms, shaping sustainable territorial transition, addressing climate change. With the global need for innovative solutions to pressing challenges, the course stands as a timely initiative, exploring the vital role of culture and creative industries in achieving sustainable development.

In conclusion, students can expect to gain a deep understanding of the relationship between culture, creative industries, and the SDGs, equipped with the knowledge and skills to advocate for culture-based sustainable policies that have a lasting impact on our world. This course is an essential platform for addressing urgent global issues and driving positive change through culture and creativity.

Academic Team

PI:

  • Jing WANG, Associate professor, School of Media and Communication, Shanghai Jiao Tong University

Collaborators:

  • Amparo Oliver Germes, Full professor in Quantitative Methods Applied to Behavioral Sciences at University of Valencia
  • Pau Rausell Köster, Associate professor, director of Cultural Economics and Tourism Unit, Applied Economics department, Social Sciences School, University of Valencia
  • Chuan Li, Assistant professor, Applied economics department, social sciences school, University of Valencia 
  • Paula Simó Tomás, Assistant professor, Applied Economics department, Economics School, University of Valencia 
  • Jordi Sanjuán Belda, Postdoctoral researcher, Applied Economics department, Economics School, University of Valencia 
  • Irene Bianchi, Assistant professor, the Department of Architecture and Urban Studies, Politecnico di Milano
  • Elena Spadoni, PhD candidate and predoctoral researcher, Design Department, Politecnico di Milano
  • María Máñez Costa, Senior research fellow, Climate Service Center Germany (GERICS)
  • Nadia Mirabella, PhD. Founding member, Chloe Sustainability 
  • Giada Calvano, Founding member, Chloe Sustainability 

Mode of Teaching

  1. Lecture: In lectures, students will gain a comprehensive understanding of the theoretical foundations of culture-based approaches, inclusive education, and the intersections between culture, creativity, and the United Nations Sustainable Development Goals (SDGs). Didactic instruction with visual aids, real-life examples, and engaging storytelling to convey complex concepts effectively. Each lecture session will typically last 60-90 minutes.
  2. Case study: Through case studies, students will dive into real-world scenarios that illustrate the practical application of culture-based approaches and inclusive education. Interactive discussions, analysis of real cases, and critical thinking exercises. Each case study will involve interactive sessions, typically spanning 60-90 minutes.
  3. Group discussion:Interactive dialogue, peer-to-peer exchange, and guided reflection. Group discussions will provide students with an opportunity to share their insights, perspectives, and experiences related to culture-based approaches. Group discussions will be scheduled periodically, with sessions typically lasting 20/30 minutes.
  4. Project design & exhibition: Hands-on project development, mentorship, and a concluding exhibition of student projects. This segment focuses on applying knowledge practically. Students will work on project designs that utilize culture-based approaches to address real-life challenges related to the SDGs. The project design phase will extend over several weeks, with a final exhibition event.

Grading

  1. Attendance: 30%;
  2. Group presentation: 60%;
  3. Final program summary: 10%.

What skills will students get?

  1. Interdisciplinary Thinking: Students will develop the ability to approach complex issues from various disciplines, integrating perspectives from economics, sociology, management, psychology, and design to analyze the intersection of culture, creativity, and sustainability.
  2. Analytical Skills: Through expert lectures, case studies, and group discussions, students will enhance their analytical skills by gaining insights into the latest theoretical concepts, industry practices, and public policies related to culture-based approaches for sustainable development.
  3. Critical Thinking: The course encourages critical thinking on global issues, challenging students to question existing norms and understand the nuanced impact of cultural actions in areas such as gender equality, social wellbeing, climate change, and community transition.
  4. Communication and Collaboration: Engaging in international academic exchanges and group discussions, students will enhance their communication and collaboration skills, fostering effective teamwork and the ability to articulate ideas across diverse cultural contexts.
  5. Design Thinking Methodologies: The incorporation of team-based practical exercises employing design thinking methodologies equips students with problem-solving skills. They learn to apply culture-based approaches to real-life challenges, fostering creativity and innovation.
  6. Cultural Competence: The course emphasizes the importance of understanding and leveraging culture for sustainability. Students will develop cultural competence, recognizing the role of culture in fostering individual and collective well-being, challenging gender norms, and shaping sustainable territorial transitions.
  7. Global Perspective: By exploring the global implications of culture and creative industries in achieving sustainable development, students will cultivate an international perspective, gaining awareness of the interconnectedness of global challenges and the need for collaborative solutions.
  8. Advocacy Skills: Armed with a deep understanding of the relationship between culture, creative industries, and the Sustainable Development Goals, students will acquire advocacy skills to champion culture-based sustainable policies. They will be empowered to contribute to positive, lasting changes on a global scale.

Course-specific Restrictions

None.

Class Schedule

Week

Date

DD/MM

Week Day

Time UTC+8

Topic

Credit hours

Teaching mode

(Lecture/Tutorial/Discussion)

Instructor in charge

1

24/06

Mon

12:00

A new approach to SDGs. The enabling role of culture & creativity

2 hours

Lecture &Discussion

Jing Wang

Chuan Li

 

1

24/06

Mon

16:00

Cultural and Creative Industries (CCIs) and their impact in a global context

3 hours

Lecture &Discussion

Jing Wang

Pau Rausell Köster

1

25/06

Tue

16:00

Cultural actions as Urban sustainability drivers

3 hours

Lecture &Discussion

Irene Bianchi

Jing Wang

1

26/06

Wed

16:00

Art industry clusters and urban renewal in Shanghai

3 hours

Lecture &Discussion

Jing Wang

Irene Bianchi

1

27/06

Thu

16:00

Design for sustainability: approach & tools

3 hours

Lecture &Discussion

Chuan Li

Elena Spadoni

1

28/06

Fri

16:00

Gender perspective in sustainability

3 hours

Lecture &Discussion

Amparo Oliver Germes

Pau Rausell Köster

2

01/07

Mon

16:00

Can arts and culture make people happier? Measuring social wellbeing

3 hours

Lecture &Discussion

Pau Rausell Köster

Jordi Sanjuán Belda

2

02/07

Tue

16:00

Creative tourism for rural development

 

3 hours

Lecture &Discussion

Jing Wang

Paula Simó Tomás

2

03/07

Wed

16:00

Local wisdom, systems thinking and climate resilience. How information enhances the processes.

3 hours

Lecture &Discussion

Maria Mañez Costa

Chuan Li

 

2

04/07

Thu

16:00

Sustainability impacts and strategies: a roadmap for climate resilience in the cultural sector

3 hours

Lecture &Discussion

Nadia Mirabella

Giada Calvano

2

05/07

Fri

16:00

Project presentation & course summary

3 hours

Lecture &Discussion

Jing Wang

Chuan Li

Elena Spadoni

Total

32 hours

 

Instructors

Dr. Jing Wang
Ph.D. in Management, Associate Professor, Department of Cultural Industry Management, School of Media and Communication, Shanghai Jiao Tong University.
Postdoctoral fellow at Antai School of Economics and Management
Visiting scholar at the Department of Sociology at the University of Chicago
Research direction: Cultural Industry Management and Evaluation; International Cultural Trade and Policy; City, Culture, and Space
The research achievements: won the third prize of the 7th Outstanding Achievement Award for Scientific Research in Higher Education Institutions (Humanities and Social Sciences) (ranked second); 
Twice won the Shanghai Jiao Tong University Candlelight Award Program (second prize). 
Published articles have been reprinted by Xinhua Digest and reprinted several times; Published a monograph titled "International Cultural Trade" (1st and 2nd editions, Tsinghua University Press); Reshaping the Spatial Relationship of Cultural Industries: The Development of Cultural Industries in the Yangtze River Delta (Shanghai People's Publishing House)
Prof. Dr. Amparo Oliver
Dr. Amparo Oliver is Full Professor in Quantitative Methods Applied to Behavioral Sciences at University of Valencia, SPAIN. Head of the interdisciplinary PhD program in Promotion of Autonomy and Socio-Sanitary Care. Head of ARMAQoL research group (Advanced Research Methods Applied to Quality of Life, GIUV-2017-359). She is co-director of a longitudinal one of the national plans on successful aging. Its research areas seek to contribute from quantitative methodology to occupational health, healthy aging, sensitive groups, comprehensive palliative care, prevention of gender violence, entrepreneurship and educational quality. She is a Member of the team awarded by Prevent Foundation in the research category in sensitive groups (2012). Prize XX edition, to the Teaching Excellence of the Social Council of the University of Valencia and Conselleria d'Educació (2015). Award of the Federation of Residents of Valencia for promoting from the University of Valencia the transfer of research in promotion of quality of life to citizens (2016). She is a high level expert on gender equity, with rich research outcomes including impact actions dealing to the Award in Research Transference 2016 given by Federation of Valencian Neighborhood Associations. Some nationwide contributions to quality of life promotion are audiovisuals evidence based for aging care: Tú que cuidas, cuídate (Caregiver self-care) and Buenos Recuerdos (Good Memories) on Early detection of Mild Cognitive Impairment.
Associate Prof. Dr. Pau Rausell 
Pau Rausell, an esteemed economist and associate professor in the Department of Applied Economics at the University of Valencia, is a driving force in the field of cultural economics. Notably, he serves as the Director of the Research Area in Economics of Culture and Tourism (Econcult), making significant strides in this domain. As the Coordinator of the EU H2020 project MESOC, he measures the social impact of culture. Pau is the principal investigator for numerous research projects at both national and international levels, including Horizon Europe and Interreg Med. His extensive expertise in culture-based development models within the European Union is underscored by his numerous publications in cultural economics, cultural and creative industries, and cultural policies. Pau Rausell's work continues to shape and enrich our understanding of the economic and societal impacts of culture. 
Assistant Prof. Dr. Chuan Li 
Chuan Li, PhD in territorial development, is assistant professor in the Department of Applied Economics of University of Valencia (Spain). His research focuses on the innovation in the cultural and creative industries, design-enabled innovation, and cultural policies, among others. He has published a dozen scientific articles and indexed in international and national journals and books. In recent years, he has coordinated several academic and industrial projects at the international level in collaboration with universities (Jiao Tong University of Shanghai and Yunnan University) and intergovernmental organizations (ASEF), and has also participated in several EU innovation and research projects, such as Artcast4D, Designscapes, open DOORS etc. He teaches courses such as global arts markets, International economic institutions, Applied economics in and outside of the University of Valencia. 
Assistant Prof. Paula Simó Tomás 
Dr. Paula Simó Tomás is an Assistant Professor, holding a Ph.D. in International Economics and Tourism from the prestigious Universitat de València. Her academic journey has been marked by a relentless pursuit of knowledge and expertise in the realms of creative tourism, cultural tourism, development, sustainability, and public management. With over 6 years of experience as a Professor and Researcher, Dr. Paula has emerged as a leading authority in her field, inspiring and guiding the next generation of scholars. Her academic contributions extend beyond the classroom, with a robust portfolio of research delving into the intricate intersections of economics and tourism.
Dr. Jordi Sanjuán
Jordi Sanjuán is a postdoctoral researcher in applied economics department of University of Valencia, he holds PhD in Social Sciences from the Universitat de València and professional certificate in Data Science from Harvard University. He has worked as a consultant in Cultural Economics at the specialized consultancy Culturalink, and as a quantitative analyst at the Joint Research Centre of the European Commission in Ispra (Italy). He is currently a researcher in the Department of Applied Economics at the Universitat de València and a member of the research unit in Economics of Culture and Tourism (Econcult), through which he has participated in the European projects MESOC and Measuring CCS.
Assistant Prof. Dr. Irene Bianchi
Irene Bianchi, PhD in Urban Planning, Design and Policy, is Assistant Professor in Urban Planning at the Department of Architecture and Urban Studies, Politecnico di Milano. She carried out research activities at Politecnico di Milano; University IUAV of Venice; Berlin Technical University; King's College London. Her main research interest lies at the intersection between collective decision-making and (urban) sustainability transition, with a focus on the interface between niches of experimentation and policy-making processes. Irene is a member of the Executive Board of URNet – Urban Resilience Research Network and part of the BIARI Alumni Network (Brown University). Also, she is part of the CALL - Cities in Action for Learning Lab. She has been part of research groups at Italian and European Universities, working on national and international research projects mainly focusing on innovation in urban and environmental policymaking. Currently, she is part of the Coordination Team of the Horizon Europe Project PALIMPSEST - Creative Drivers for Sustainable Living Heritage Landscapes.
Prof. Elena Spadoni
Elena Spadoni is a PhD candidate in Design at Politecnico di Milano, Italy, which focuses her research on the design of a new collaborative process and tool for the integration of Extended Reality technology in the Cultural Heritage field. Her research interests regard the impact of technology in the cultural and educational fields, concerning aspects as User eXperience, Virtual Prototyping technologies and Multisensory Interaction. Previously, she conducted a Research Fellowship at the Mechanical Engineering Department of Politecnico di Milano and she is also involved in supporting and tutoring teaching activities at Politecnico di Milano in different Design and Engineering courses, such as “Virtual and Physical Prototyping”, “Virtual Prototyping Methods”, “Fashion Design Studio”, “Digital Fashion Experience Design”. She collaborates as UX/UI Design freelancer within different realities, such as Reasoned Art, a contemporary digital art gallery combining the Blockchain technology with the artistic sector.
Dr. María Máñez Costa
María Máñez Costa is Senior Researcher at Climate Service Center Germany - GERICS Helmholtz Zentrum hereon GmbH. She works on political consulting, focused on international climate policy and climate economics. In her work she deals with the question, how can socio-economic systems be strengthened, to face the challenges related to climate change. Particular topics are resilience and adaptation of social ecological systems. Further focuses of her work are climate and security as well as participatory approaches. Doing so, the native of Spain works on the questions: how will climate change influence the security situation and how can different groups of society be involved in decision-making processes? Beside her work for CSC she is also visiting professor at the University of Barcelona, Spain where she teaches participatory tools for water resources management.
Dr. Nadia Mirabella
Nadia is co-founder of Chloe Sustainability, and expert in the sustainability domain and Life Cycle Assessment. She has extensively worked in research and consultancy since 2010, using science-based methods for a wide range of studies from products to services, in order to support sustainability strategic knowledge. She graduated in environmental engineering at Politecnico di Milano (Italy) in 2010, and holds a PhD in Engineering Science at KU Leuven (Belgium), awarded as one of the most innovative European universities. Here, she developed an LCA-based method to evaluate environmental impacts at the urban scale, the City Environmental Footprint. In May 2020, she received the prestigious prize “Young Scientist Life Cycle Assessment Award” from SETAC Europe, leading organization in the field of environmental studies, sustainability and LCA. Since 2021, she is also Sustainability Expert at Quantis, leading her team to perform technical operations of cutting-edge sustainability studies for a sheer variety of industries. She is author of +13 peer reviewed publications in the most important journals of the sector, and she contributes to scientific and technical reports, conference papers among others.
Giada Calvano
Giada is co-founder of Chloe Sustainability, a consulting company supporting the organizations of the cultural sector willing to start or continue their journey towards sustainability and circular economy. She is also Senior Environmental Assessor for events at A Greener Future (UK) and member of STAGE - the Spanish collective for sustainable events' professionals. Giada has a 10 years’ experience in lecturing at several universities and institutions (University of Barcelona, Inland University, Ostelea, CETT, IED, ESMUC, etc.) on the topics of festival management, sustainable events, cultural management and EU funding for culture. She is also Ph.D. Candidate at the Cultural Management Programme of the University of Barcelona, with a thesis on the sustainability praxis of European music festivals from an organizers’ perspective. She has been previously a researcher for several EU-funded projects, such as EULAC Focus (Horizon2020), Be SpectACTive! (Creative Europe), MESOC (Horizon2020) and Stronger Peripheries (Creative Europe). She coordinated the blended version of the Postgraduate degree in Management and Production of Festivals and Performing Arts at the University of Barcelona and was Head of Research at the Observatory for Performing Arts of the Emilia-Romagna Region (Italy).

Course Contact

Jing WANG: jingwang@sjtu.edu.cn