About Our Global Brand
Rooted in a legacy of over a century, Shanghai Jiao Tong University (SJTU) stands as a symbol of academic excellence, innovation, and global vision. The word “Jiao Tong” carries profound meaning—“When heaven and earth connect, all things thrive.” This philosophy reflects SJTU’s commitment to connectivity, openness, and the free exchange of knowledge across borders and cultures.
Guided by the mission of "Connecting and Nurturing the Global Minds," the SJTU global brand aspires to bridge the worlds of tradition and innovation, academia and society. It embodies the university’s role as a dynamic force in cultivating talent, fostering cross-cultural understanding, and contributing solutions to global challenges.
Through strategic international engagement, impactful storytelling, and a future-oriented mindset, SJTU is not only sharing China’s academic voice with the world—but also shaping a truly global dialogue.
Visual Identity (VI) Materials
Gifts and Souvenirs
The International Affairs Division of Shanghai Jiao Tong University has designed a series of official souvenirs themed around Global SJTU and the Sustainable Development Goals (SDGs).
Our exclusive collection includes foldable bags, ties, magnetic bookmarks, silk scarves, and more.
You are warmly welcome to visit our International Center in person or explore our online boutique to order your favorite gifts!
