JC8809 Management Practices in Cultural and Creative Industry

JC8809 Management Practices in Cultural and Creative Industry

Number of Credits

1

Teaching Hours

16

Offering School

School USC-SJTU Institute of Cultural and Creative Industry

Course Teacher

Sunghan RYU

Course Level

Postgraduate Level

Language of Instruction

English

First Day of Class

Thursday, 16th February, 2023

Last Day of Class

Thursday, 6th April, 2023

Course Component

Lecture

Mode of Teaching

Synchronous

Meeting Time

Week 1-8: Thursday, 8:55 a.m.-10:45 a.m.

Click here to view World Clock Meeting Planner

Time Zone

Beijing Time(UTC+8)

Course-specific Restrictions (e.g. Prerequisites / Major / Year of Study)

None

Course Description

The primary objective of this course is to provide students with an opportunity to become familiar with the problem solving phases in real management practices, specifically in cultural and creative industries (CCI). Effort will be placed on developing proficiencies in a range of skills required to 1) solve management issues, 2) prepare materials for communication, and 3) deliver the materials in effective ways. Students will also have an opportunity for participating in a short-term case writing and analysis project arranged by instructor, which requires students to use the knowledge and tools acquired in the related courses (including this course) and apply them in the assigned case.

This course is designed for students with the following conditions:
1) Interested in working on issues that cover a broad range of business issues in CCI
2) Comfortable with data collection from different sources and data-based analyses
3) Enjoy problem solving and willing to invest the time to be prepared for class
4) (Optional) Seeking a career in management consulting, corporate strategy, or product management  

Course Goals:
Upon completing the course, the student should be able to:
1) Explain the phases of logical thinking and problem solving in a management practice
2) Demonstrate integration of strategic analysis, strategy formulation and strategy
implementation in an organization.
3) Apply the tools of strategic and competitive analysis by analyzing a firm’s industry and strategy and developing recommendations
4) Synthesize the knowledge gained in a variety of different and related courses to provide a professional consulting advice to focal organizations to solve a business problem

Accessment Format

1.Group project – Case Writing: 40%
2.Group project – Case Analysis: 20%
3. Group project – Case Feedback:10%
4.Individual assignments: 20%
5. Class participation:10%

Syllabus

English