Session A
Course Title: S026 Technology to Shape the Future of Media & Entertainment in China
Duration: 2021.7.8-2021.7.23 (2 weeks)
Campus: Xuhui
Course Description
China has seen rapid growth in the entertainment industry in recent years. It is forecast to rise at a compound annual growth (CAGR) of 8.8% over the coming five years, compared to global with a GAGR of 4.4%. As the country with the largest number of Internet users, based on the fact that the New Internet Technology is profoundly changing the entertainment and media industry, from content production to content distribution, the business operation is facing rapidly shifting, opportunities and challenges.
The program aims to help the overseas students to understand the booming media and entertainment industry in China, especially the emerging technology from media, movies, music, games, and creative copyright trading. It provides students with an interdisciplinary vision of technology, creativity, and management. Additionally, it offers opportunities to visit representative enterprises and communicate with founders or executives face to face.
Highlights
- International faculty focusing on the integration of production and education; the main source of teachers are experts from the creative, media, and technology of the transboundary field. Faculty members are scholars or industry representatives from the United States, Germany, China, and other global cultural and creative industries, combining the academic and industrial perspectives.
- The practice of interdisciplinary teaching concept; the course presents the production methods of new content and new business models driven by technology in China's media and entertainment industry from different perspectives.
- Industry research opportunities for top companies; industry sharing and corporate visits in the course include Tencent, IQIYI, Bytedance (Tik Tok and Toutiao), Himalaya, Dianping, and other top Internet media and entertainment companies in China
Instructors
Prof. Sherwood HU
Email: sherwoodhu@sjtu.edu.cn
Sherwood Hu, "one of the most exciting and dynamic directors that emerge from China" (Kirt Honeycutt, Hollywood Reporter). Born and raised in Shanghai in a creative and artistic family, Sherwood relocated to the US to study for his Masters of Arts degree at New York State University and earned a Ph.D. in directing from the University of Hawaii at Manoa. He also studied at The Public Theater in New York under Joseph Papp and began his professional career directing in theatre, including productions of Rashomon, Constant Prince, and The Chairman's Wife. Hu created The Legend of Prince Lanling, a lavish stage production set in ancient China; this received an Honorable Mention Award from the Kennedy Arts Center. In 1998, Francis Ford Coppola and Wayne Wang were executive producers of his second feature, one of the first co-productions between American and China. Lani Loa - The Passage was a Hawaiian ghost story/cop movie/spiritual love story, shot in Shanghai and Hawaii, and starred Angus Macfadyen, Ray Bumatai, and Chris Tashima. Prince of the Himalayas (2007), his adaptation of Shakespeare's Hamlet, set in ancient Tibet, and performed entirely in the Tibetan language. The film received numerous awards including best picture, best director, and best actor in several international film festivals. Honored with the title of "Eastern Scholar" a distinguished professor, he was invited by Shanghai TV station’s Art and Culture channel hosting the only film critique program Hu on Silver Screen since 2009. And he was the artistic director of the 2010 World Expo Shanghai Pavilion, which is one of the most popular pavilions in the Expo.
Assessment
Attendance: 15%
Participation in question discussion: 20%
Assignment: 30%
Final program summary: 35%
Contact
Program Director: Prof. Sherwood HU (sherwoodhu@sjtu.edu.cn )
Program Coordinator: Judy LIU (jcliu@sjtu.edu.cn)